Bose’s New Lifestyle Setup Competes Directly With Sonos—But Differently

Published On: May 5, 2026
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Bose’s New Lifestyle Setup Competes Directly With Sonos—But Differently

Bose is bringing back its Lifestyle name with a new soundbar, subwoofer, and wireless speaker built to grow into a full home theater system.

Bose’s New Lifestyle Setup Competes Directly With Sonos—But Differently

  • Nemanja Grbic is a tech writer with over a decade of journalism experience, covering everything from AV gear and smart home tech to the latest gadgets and trends. Before jumping into the world of consumer electronics, Nema was an award-winning sports writer, and he still brings that same storytelling energy to every article. At HomeTheaterReview, he breaks down the latest gear and keeps readers up to speed on all things tech.

Bose is bringing back one of its best-known home audio names with a new Lifestyle Collection, and this time the lineup is built around three pieces: the Lifestyle Ultra Soundbar, Lifestyle Ultra Subwoofer, and Lifestyle Ultra Speaker.

The idea is pretty easy to follow. You can start with a single wireless speaker, build a soundbar-based TV system, or combine everything into a bigger wireless home theater setup later. In other words, Bose is trying to make Lifestyle feel less like a one-time boxed system and more like a modular platform you can grow over time.

The new lineup is available for preorder now and is expected to ship on May 15. The Lifestyle Ultra Speaker starts at $299 in black or white, while the limited Driftwood Sand version costs $349. The Lifestyle Ultra Soundbar is priced at $1,099, and the Lifestyle Ultra Subwoofer comes in at $899.

Bose Lifestyle Ultra Soundbar.

That puts Bose in familiar premium territory, right alongside systems from Sonos, Sony, Samsung, Sennheiser, and others. But Bose is also taking a slightly different approach here. Instead of building everything around a Bose-only app experience, the Lifestyle Collection supports platforms many people already use, including Apple AirPlay, Google Cast, Spotify Connect, Bluetooth, and Amazon Alexa.

That could make the system easier to fit into a mixed household where not every speaker comes from the same brand.

The Lifestyle Ultra Soundbar Is the Main Piece

The Lifestyle Ultra Soundbar is the center of the new collection. Bose lists it as a 5.1.2-channel soundbar, which means it includes dedicated height channels for Dolby Atmos playback. It also gets Bose features like TrueSpace processing, CleanBass, SpeechClarity, Wi-Fi, Bluetooth 5.3, Apple AirPlay 2, Google Cast, Spotify Connect, and Alexa built in.

Bose Lifestyle Ultra Soundbar in black color.

At about 43 inches wide, this is not a tiny soundbar for a small bedroom TV. It is clearly aimed at medium-to-large living room setups, especially for people who want a cleaner alternative to a traditional AV receiver and separate speakers.

The soundbar connects to a TV through HDMI eARC and uses HDMI-CEC for power and volume control. Bose does not include a traditional IR remote in the box, so most day-to-day control will happen through the TV remote, voice control, streaming apps, or the Bose app.

That setup keeps things simple, but there is one thing worth pointing out: the soundbar does not appear to be designed as an HDMI switching hub. So, if you have a game console, Blu-ray player, streaming box, or cable box, those devices will still need to connect to your TV directly.

Bose Lifestyle Ultra Soundbar in white color, top view.
Bose Lifestyle Ultra Soundbar in white color, rear view.

The main soundbar features include:

  • Dolby Atmos support with upward-firing height drivers
  • SpeechClarity for adjustable dialogue enhancement
  • CustomTune room calibration using an iOS or Android phone
  • HDMI eARC for TV audio
  • Apple AirPlay 2, Google Cast, Spotify Connect, Bluetooth, and Alexa support

The soundbar can also be expanded. Add the Lifestyle Ultra Subwoofer and a pair of Lifestyle Ultra Speakers as rear surrounds, and Bose says the system can support a 7.1.4-channel Dolby Atmos layout. That is the bigger picture here: Bose is not just selling a soundbar, but a system that can become more serious over time.

The Lifestyle Ultra Subwoofer Handles the Low End

The Lifestyle Ultra Subwoofer is the bass add-on for the collection. It pairs wirelessly with the Lifestyle Ultra Soundbar, though Bose also gives users the option to hardwire it with a 3.5mm cable.

Bose Lifestyle Ultra Subwoofer in black color.

The subwoofer measures about 12.9 inches tall and weighs around 33.7 pounds. So while it is compact compared with many traditional home theater subs, it is still a real piece of living room gear rather than a small accessory you can hide anywhere.

Bose says the new subwoofer uses the same acoustic package as the older Bose Bass Module 700, but with updated wireless hardware and some tuning changes for the Lifestyle Ultra Soundbar. That is useful context because it suggests this is more of an updated and reworked subwoofer than a totally new bass design from the ground up.

Bose Lifestyle Ultra Subwoofer rear view.

Placement will still matter. Bose recommends putting the subwoofer on the floor near the same wall as the TV and soundbar. Moving it closer to a wall or corner should give you more bass, while pulling it farther into the room can help if the low end feels too heavy.

That advice may sound basic, but it is important. Wireless subs are convenient, but bass is still heavily affected by room size, walls, furniture, and placement. Even a good subwoofer can sound boomy or thin if it lands in the wrong spot.

The Lifestyle Ultra Speaker Is the Flexible One

The Lifestyle Ultra Speaker may be the most interesting product in the group because it can play several roles.

White Bose Lifestyle Ultra Speaker on a green tabletop setup

Used by itself, it is a wireless speaker for a kitchen, bedroom, office, or smaller listening area. Add a second one, and you can use two Lifestyle Ultra Speakers as a stereo pair. Bring them into a Bose home theater setup, and they can work as rear surround speakers for the Lifestyle Ultra Soundbar.

Inside, the speaker uses a three-driver layout with two front-facing drivers and one up-firing driver. It also supports Wi-Fi, Bluetooth 5.3, Apple AirPlay 2, Google Cast, Spotify Connect, Alexa, and a 3.5mm auxiliary input.

That aux input is a nice touch because it gives the speaker a bit more flexibility than many smart speakers. You could connect a simple wired source, use the speaker as part of a streaming setup, or eventually move it into a larger Bose home theater system.

Black Bose Lifestyle Ultra Speaker on a green background

The main use cases look like this:

  • One speaker for a bedroom, office, or kitchen
  • Two speakers as a stereo pair
  • Multiple speakers for AirPlay or Google Cast multiroom playback
  • Two speakers as rear surrounds with the Lifestyle Ultra Soundbar

There are some limits, though. Bose says the Lifestyle Ultra Speakers work as surrounds only with the Lifestyle Ultra Soundbar. They are not listed as surround speakers for older Bose soundbars. That could be disappointing for people who already own a Bose Smart Ultra Soundbar and hoped to mix the new speakers into an existing system.

Bose also says the Lifestyle Ultra Speaker is not meant to connect directly to a TV on its own. Technically, you could use Bluetooth or the 3.5mm input with some sources, but Bose does not recommend that kind of setup for TV audio because of possible lip-sync issues.

Bose Is Taking a More Open Approach

The most interesting part of the Lifestyle Collection may be how Bose is positioning it.

This does not look like Bose trying to build a closed-off, app-first ecosystem where everything has to run through one brand’s software. Instead, the company is leaning into the platforms many people already use: AirPlay, Google Cast, Spotify Connect, Bluetooth, and Alexa.

Bose Lifestyle Ultra Speakers beside a turntable on a blue cabinet

That makes the system feel more open, at least on paper. A household with an iPhone, an Android phone, a Spotify account, and a few different smart speakers may have an easier time fitting Bose into the mix than they would with a system that depends more heavily on one app.

At the same time, Bose is still keeping some parts of the system within its own ecosystem. The Lifestyle Ultra Speaker, for example, only works as a surround speaker with the new Lifestyle Ultra Soundbar. So the system is open for streaming, but not necessarily wide open when it comes to home theater expansion.

The Price Puts It in Premium Territory

A full Lifestyle setup is not cheap. The soundbar is $1,099, the subwoofer is $899, and two Lifestyle Ultra Speakers add at least another $600. That brings a full soundbar, subwoofer, and surround-speaker setup to around $2,600 before taxes, stands, mounts, or accessories.

That price puts Bose in a competitive part of the market. Sonos, Sony, Samsung, Sennheiser, and others already have premium Atmos soundbar systems aimed at people who want better TV sound without running speaker wire around the room.

Bose Lifestyle home theater system in a purple-lit living room

The Bose angle is convenience, expandability, and platform flexibility. You can use the soundbar by itself, add bass later, or bring in rear speakers when you want a more complete surround setup. And because the Lifestyle Ultra Speaker also works as a standalone wireless speaker, it is not locked into one job from day one.

For Bose, bringing back the Lifestyle name makes sense. It is one of the company’s most familiar home audio brands, especially for people who remember earlier Bose home theater systems. But this new version is clearly built for a different era: fewer boxes, fewer cables, more wireless streaming, and more reliance on the TV as the center of the system.

The real question is how well it all works in everyday rooms. On paper, the Lifestyle Collection looks like a flexible Bose home audio system for people who want better TV sound, wireless music, and the option to expand later. The bigger test will come once these pieces move from launch demos into actual living rooms, where room layout, TV compatibility, app behavior, and long-term reliability matter just as much as the spec sheet.

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