LG is finally joining the art-TV conversation with LG Gallery+, a new service that turns your television into a digital art frame when you’re not watching shows or movies. It will fill your TV screen with famous paintings, beautiful photographs, video game art, and even your own pictures. And the best part? You don’t need to buy a special “art TV” to get the experience.

Gallery+ is launching first on LG’s 2025 OLED and LCD models, including the LG G5 and LG C5 series, but LG isn’t stopping there. Through its webOS ReNew program, the service will also roll out to older LG TVs once they receive the webOS 25 update later this year. If you’re buying new or already own an LG TV, this upgrade is headed your way.

So what exactly is Gallery+? Think of it as a screensaver, but taken to a whole new level.

Gallery+ lets you turn your LG TV into a digital art frame when you’re not watching anything. Instead of a black rectangle taking up half your wall, you can display a slideshow of curated artworks or just one image at a time. You can even add some background music or ambient sounds to match the vibe.

The platform features a collection of over 4,000 pieces of art, including works like Vincent van Gogh’s Wheatfield with Cypresses, Georges Seurat’s Bathers at Asnières, and even stunning landscapes from video games like Assassin’s Creed and Rainbow Six. It’s designed to make your living room feel a little more like a gallery—without needing to hang a single frame.

And LG’s promising to add new images every month, so the selection won’t feel stale.

Gallery+ is available in two flavors:

• Free “Light” version: Offers a smaller, curated set of images to explore without paying a cent.
• Premium subscription: Unlocks the full collection of 4,000+ artworks. Pricing hasn’t been announced yet, but LG says it will be available first in the U.S., Europe, and South Korea, with more regions to follow.

The free version is a nice way to try things out without committing (or even pulling out your credit card). If you like it, upgrading gets you access to the full art library—and based on what’s included, that could be worth it for anyone who enjoys having a little more personality on their TV screen.

This isn’t just a fancy slideshow app. LG is building smart features into Gallery+ to help it blend more naturally into your living space:

• AI Brightness Control adjusts the image’s brightness and color temperature based on the lighting in your room.
• Google Photos Integration lets you display your own memories—or even AI-generated art—on the screen.
• Ambient Audio can be added to the display, whether you want peaceful background music or nature sounds to match the mood.
• Choose between Always-On Mode (if you want art up all the time) or Screensaver Mode, which kicks in when your TV is idle.

Basically, you don’t need to do much, your TV will handle most of the fine-tuning on its own.

Unlike Samsung’s The Frame, which comes with a matte finish and changeable bezels to look like an actual framed artwork, LG isn’t launching a new piece of hardware here. Instead, it’s making Gallery+ a software update, so if you already have an LG TV, you’re probably good to go once webOS 25 lands.

The one thing LG’s TVs don’t offer is that matte finish that helps Samsung’s The Frame minimize glare and reflectivity. So if you’re after a more “canvas-like” effect, that’s something to keep in mind. But for many people, especially those who want something stylish without buying a whole new TV, LG’s approach might be more than enough.

Samsung’s The Frame has long been the go-to TV for people who want art and entertainment in one, but it’s also on the pricey side—a 55-inch model runs about $1,300. LG’s OLED TVs, like the C-series, often cost considerably less—especially during sales—and now they’ll be able to do something pretty similar, thanks to Gallery+.

Other brands are also trying to grab a piece of the art-TV market. Hisense launched the Canvas, and TCL introduced the NXTFrame, but LG’s decision to make its art service available on older TVs could give it a broader reach.

With Gallery+, LG is taking a clear shot at Samsung’s The Frame — but on its own terms. Instead of selling a specialized TV, it’s offering a service that works across much of its lineup. You don’t need a separate piece of hardware. You don’t need a subscription (unless you want one). And you don’t need to do anything special—just let the art take over.

If you’ve been curious about Samsung’s The Frame but couldn’t justify the price, this might be the next best thing. Or, depending on your needs, maybe even better.