I see a lot of TV deals every week, but every now and then one actually makes me stop scrolling. This is one of those.

Samsung’s 65-inch S90F OLED is currently down to $1,399.99 from its original $2,499.99 price, which is a straight $1,100 discount. That’s not a small promo or a limited-time coupon, but a serious drop that puts this TV into a completely different buying category.

At this price, the S90F stops feeling like a “maybe later” purchase and starts looking like something you could realistically build a setup around.

There are always cheaper TVs on sale, especially in the 65-inch range. But once you step into OLED, you’re playing in a different league. This isn’t just about size, but more about the kind of picture quality you actually notice every time you sit down to watch something.

Here’s what you’re getting with the S90F:

• OLED panel with deep blacks and strong contrast
• Samsung’s NQ4 AI Gen3 Processor for upscaling and processing
• OLED HDR+ support for more impactful highlights
• Motion Xcelerator 144Hz for smoother motion (especially for gaming)
• Four HDMI 2.1 ports, including eARC

That last one is a big deal if you’ve got multiple devices—console, streaming box, maybe a gaming PC—because you’re not constantly swapping cables or compromising on features.

What makes this deal easier to recommend is that we’ve already spent time with this TV.

Connor TheDisplayGuy reviewed the Samsung S90F for Home Theater Review last year and gave it our Editor’s Choice award. That alone tells you it’s not just a spec sheet story.

In his testing, a few things stood out:

• A noticeable brightness bump over the previous S90D (around 30%)
• Excellent viewing angles, which matters more than people think
• Strong gaming performance with low latency
• A well-balanced picture that works for both movies and everyday use

If you want the full breakdown, you can check out his review here:

• The QD OLED I’d Buy - Samsung S90F Review

From my perspective, that review is what really pushes this deal over the line. It’s one thing to see a big discount, but another to know the product behind it actually holds up.

Samsung clearly had gamers in mind with this one, and it shows.

Between the 144Hz support, HDMI 2.1 across all ports, and the low input lag Connor measured (around 28ms total system latency), this is the kind of TV that can easily pull double duty as both a home theater display and a gaming hub.

If you’re running a PlayStation 5, Xbox Series X, or even a PC setup, you’re not going to feel limited here.

No TV is perfect, and the S90F does have a few things worth keeping in mind.

• It doesn’t support Dolby Vision (Samsung still sticks with HDR10+)
• It performs best in darker or controlled lighting environments
• Bright rooms can slightly lift black levels compared to ideal conditions

That last point came up in both Connor’s review and other testing. It’s not a dealbreaker, but it helps set expectations. This is a TV that really shines when you dim the lights and let it do its thing.

Not every deal is for everyone, so here’s how I’d look at it.

This is a strong buy if you:

• Want to step into OLED without paying flagship pricing
• Care about movie performance and contrast
• Plan to use it for both streaming and gaming
• Have a room where you can control lighting (even a little)

You might want to think twice if your setup is in a super bright living room with tons of sunlight all day. It’ll still look good, but you won’t be getting the full benefit of what OLED does best.

At $1,399.99, the 65-inch Samsung S90F hits a really interesting sweet spot.

It’s still a premium TV, but it’s no longer priced like one that’s out of reach. You’re getting a well-reviewed OLED with strong real-world performance, a feature set that covers both movies and gaming, and a discount that actually moves the needle.

Deals like this don’t show up every day, and more importantly, they don’t usually land on TVs that we’ve already given an Editor’s Choice award.

That’s why this one stands out.