Bang & Olufsen is back with something that definitely isn’t your average soundbar. The new Beosound Premiere is a high-end sound system wrapped in what looks more like a modern art piece than a piece of AV gear. Yes, it’s pricey. And yes, it’s aimed at people who want both great sound and great design in one tidy package. But there’s more going on under the hood than meets the eye.

From its aluminum body to the custom up-firing tweeter that sits front and center, the Beosound Premiere is meant to be seen—and heard. It’s a 7.1.4-channel Dolby Atmos soundbar that brings a sense of vertical space and immersive surround sound, without relying on satellite speakers right out of the box.

Let’s talk audio first. Inside the Beosound Premiere, there are ten custom-made drivers, each powered by its own amplifier. That includes a dedicated up-firing tweeter that adds verticality to your movies and music. The goal here is spatial clarity—more precise dialogue, bigger bass, and a sense that sound is coming from all around you.

Bang & Olufsen has introduced something new called Wide Stage Technology. It’s a digital signal processing system designed to trick your ears into thinking you’ve got extra speakers placed around the room. Basically, it aims to make the soundstage feel wider and taller than the soundbar’s actual footprint.

And if you want to go even further, you can expand the setup using Beolink Surround, adding more B&O speakers for a full surround experience. The Premiere also comes with a built-in Dolby Atmos decoder, so you’re getting true Atmos support without needing extra gear.

Another useful detail: it adapts to your room. The soundbar analyzes your space and adjusts its output to better suit your environment. Whether it’s on a wall or a table, it’s designed to optimize the audio.

Most soundbars aim to blend into your living room. The Beosound Premiere does the opposite. It’s carved out of a single block of aluminum with a satin matte finish, and its exposed speaker drivers are a clear design statement.

That centerpiece up-firing tweeter isn’t just there for audio—it’s meant to draw the eye. It even includes 1,925 tiny perforations machined into the metal as a subtle nod to the company’s founding year.

Inside the unit, 90 responsive LEDs light up and respond to your interactions, creating what B&O calls a “language of light.” As you adjust volume or settings, the interior of the soundbar glows in response, adding a layer of visual feedback to your listening experience.

If the regular Premiere isn’t exclusive enough, B&O is also offering a Haute Edition, limited to just 25 units globally. This version features a wave-like pattern milled into the aluminum casing—a process that takes about 17 hours per unit. The grooves are designed to mirror the way sound radiates in space.

Each of these special units comes individually numbered, packaged with a matching Beoremote One and certificate of authenticity. The price? $15,700.

The Beosound Premiere is available in three color options:

• Natural Aluminum (December 2025) – $5,800 / £3,900 / €4,900
• Gold Tone (February 2026)
• Black Anthracite (March 2026)

It includes a stand that works for both wall mounting and tabletop use. Optional accessories include:

• Fabric cover in grey mélange – $325 / £250 / €300
• Wooden covers (oak or dark oak) – $1,650 / £1,000 / €1,100

These wooden covers are carved from a single piece of wood to match the sleek industrial design of the soundbar itself.

There’s no shortage of premium Dolby Atmos soundbars competing for attention right now. The KEF XIO, for example, has received high marks this year for its immersive performance and retails for $2,500 at Amazon—less than half the price of the Beosound Premiere. Other notable high-end options include the Sennheiser AMBEO Soundbar Max ($2,890 at Amazon), Devialet’s Dione Opéra de Paris Edition ($2,999 at Crutchfield), and the Klipsch Heritage Theater Bar, which sells for $2,699.99 at Crutchfield.

Compared to these, the Beosound Premiere stands out not just for its price tag, but for its approach. While other brands focus on minimalist or traditional AV styling, Bang & Olufsen leans heavily into sculptural design and physical presence. It’s built to be noticed, both visually and sonically.

For those who value form and function equally—and don’t mind paying a premium for both—the Premiere offers a very different proposition. It’s not trying to disappear into a media console. It’s meant to be a showpiece.