What if your TV, speaker system, and living room decor were all the same object? That’s the idea behind The HiFi Frame, a new collaboration between Samsung and Danish audio brand CANVAS. Unveiled at IFA Berlin 2025, the system wraps a Samsung 4K or 8K TV in a designer frame that also houses a built-in high-fidelity speaker system—effectively combining AV gear and furniture into one streamlined product.

We first saw early versions of CANVAS HiFi at CES 2024 and then again at CES 2025. Both times, it stood out. Now with Samsung involved and the product fully integrated into a retail-ready system, The HiFi Frame looks ready for living rooms that want fewer boxes and more beauty — without giving up performance.

At a glance, it looks like a sleek, minimalist piece of furniture. But behind the design is a full-blown entertainment system. The HiFi Frame combines a high-end Samsung TV (think 4K and 8K Neo QLEDs, including The Frame and The Frame Pro) with CANVAS’ built-in sound system — all wrapped into one frame that can either hang on a wall or sit on a floor stand.

It’s not just about hiding cables and cleaning up your setup. It’s about turning your TV and audio gear into something that fits the room, not takes over it. Sizes range from 55 to 85 inches, and pricing in Europe will start around €5,000 and go up to €10,000 depending on your TV model and finish options.

What makes this system different from the usual “TV plus soundbar” combo is what’s going on inside that frame. CANVAS has packed its 24-liter soundbar system into the lower part of the unit. You’re getting dual 6.5-inch woofers and paired 5×8-inch passive radiators — the kind of hardware that can usually only be found in larger speaker setups or subwoofers.

Each driver has its own amplifier, and the signal path includes a Burr-Brown DAC and digital signal processing to fine-tune the performance. CANVAS even added an internal brace (they call it BridgeBrace™) to keep the cabinet from resonating at high volumes. So while it looks like a frame, it sounds more like a high-end stereo system.

For spatial audio, The HiFi Frame takes a different route than most soundbars. Instead of bouncing sound off walls and ceilings, it uses BACCH 3D, a technology developed at Princeton University. It works by controlling what each ear hears, creating a more precise soundstage — kind of like how 3D glasses separate what each eye sees.

That means you don’t need the perfect room shape or speaker layout to feel like you’re sitting inside the action. And with Room Correction built in, you can tune the system to your space using your smartphone (iPhone or Android). There’s even an optional pro-level mic called the Zen for more detailed adjustments.

Looks are a big part of the story here. Instead of making the tech invisible, The HiFi Frame turns it into part of the decor. The speaker grilles are covered in Kvadrat textiles — known for being both acoustically transparent and visually subtle. If you want something warmer, you can upgrade to handcrafted wooden lamella fronts in finishes like light oak, walnut, or mahogany.

All the cabling is hidden, and everything is precisely aligned, whether you hang it or use the floor stand. It’s designed to blend in, not dominate the space — so it won’t look out of place even in a carefully curated room.

One of the standout touches is the collaboration with Danish artist Carsten Beck. His geometric designs are available as physical speaker covers and can also be matched with digital artwork on the screen using Samsung’s Art Mode. That creates a kind of “analog meets digital” fusion where the front of the speaker and the TV screen work together visually — a fun twist for design-focused households.

Samsung’s 2025 TVs now support Art Mode across more models, giving you access to over 3,000 digital artworks from the likes of Monet, da Vinci, and others. It's not just a TV—it becomes a rotating art gallery when it's not in use.

In terms of features, The HiFi Frame checks most of the modern boxes. It supports Apple AirPlay 2, Google Cast, Spotify Connect, TIDAL Connect, Roon, and HDMI eARC. There's also an analog input if you’re running a turntable with a built-in phono stage.

Setup is simple: tap to connect on an iPhone or use the guided Android setup. Once it’s up and running, the TV remote controls the sound system, including volume and lip sync. It’s meant to work like a unified system, not a cobbled-together mix of parts.

The HiFi Frame is made specifically for Samsung TVs — particularly those in the 2025 lineup. But if you like the sound system and already own a different brand’s display, CANVAS still sells the soundbar separately. It works with any TV between 55 and 85 inches and offers the same audio performance and room correction features.

The HiFi Frame was officially introduced at IFA Berlin (Hall 21, Stand 115), with international availability starting in October 2025. There’s no U.S. pricing yet, but it’s clearly aimed at the premium home AV market.

If you’re looking to simplify your setup, cut down on clutter, and still get great sound and picture quality, The HiFi Frame offers an interesting new approach. We’ll be watching closely as it rolls out, and we’re especially curious to see how it performs in real-world living rooms.