Sony’s 2026 TV lineup just added something a little different. The company has introduced the BRAVIA 7 II and BRAVIA 9 II, two new premium LCD TVs built around what Sony calls True RGB backlight technology.
If you're not familiar with this tech yet, the basic idea is fairly easy to understand. Most LCD TVs rely on white or blue LED backlighting, with color filters doing a lot of the work to create the final image. Sony’s new approach uses individually controlled red, green, and blue LEDs in the backlight itself. In theory, that gives the TV more direct control over both brightness and color.
For viewers, the goal is simple: brighter HDR highlights, richer color, and better control over contrast without moving to OLED. That makes the BRAVIA 7 II and BRAVIA 9 II important additions to Sony’s lineup, especially as more TV brands look for ways to push LCD performance further.
The new models are also available at Crutchfield, with the BRAVIA 7 II starting at $1,599.99 and the BRAVIA 9 II starting at $3,599.99.
So, what makes Sony’s True RGB TVs different? LCD TVs have come a long way, especially with the rise of Mini LED backlighting. Still, LCD has always had one obvious challenge: the pixels do not create their own light. Unlike OLED, an LCD TV needs a backlight behind the panel, and that backlight has to be carefully managed to create convincing contrast.
Sony’s True RGB system takes a different route from the more common white LED or blue LED backlight designs. Instead of producing light first and then filtering it into color, the BRAVIA 7 II and BRAVIA 9 II use red, green, and blue light sources directly in the backlight.
That matters because modern HDR content is demanding. A TV may need to show a bright sunset, a glowing neon sign, or a colorful explosion while still keeping darker parts of the scene under control. When brightness goes up, color can sometimes look washed out or less saturated. Sony’s new RGB backlight system is meant to help preserve color at higher brightness levels.
In everyday terms, this is about making bright scenes look more colorful and controlled, not just brighter. The system is also designed to improve color volume, gradation, and viewing angles while reducing blooming. Blooming is the glow or halo you sometimes see around bright objects on dark backgrounds, especially on LED/LCD TVs.
The BRAVIA 9 II is the higher-end model in the new lineup. It gets Sony’s most advanced version of the True RGB backlight system, along with features like RGB Triluminos Max, Luminance Booster Pro, and Immersive Black Screen Pro.
That last feature is Sony’s anti-reflection screen technology, designed to help the TV hold on to contrast in brighter rooms. It is worth noting that the 115-inch version does not include the same screen treatment, so the largest BRAVIA 9 II is not exactly identical to the smaller models.
The BRAVIA 9 II is aimed at viewers who want Sony’s most advanced LCD TV hardware this year. That includes better backlight control, higher brightness capability, and the most premium screen treatment in the lineup.
It is also clearly built for large-screen home theater setups. Sony offers it in 65-, 75-, 85-, and 115-inch sizes, with the 115-inch model sitting in a very different price class from the rest of the lineup.
The BRAVIA 7 II is the more approachable model, at least by premium TV standards. It still uses Sony’s True RGB backlight technology, but it does not include every higher-end feature found on the BRAVIA 9 II.
For many buyers, the BRAVIA 7 II may be the more practical option. It comes in more screen sizes, starting at 50 inches and going all the way up to 98 inches. That gives Sony a True RGB model for smaller rooms, medium-size living rooms, and very large spaces.
The size range includes:
That makes the BRAVIA 7 II the easier model to fit into a wider range of homes. A 50-inch version could work in a bedroom or smaller media room, while the 98-inch model is aimed at people who want a wall-filling image without jumping all the way to the 115-inch BRAVIA 9 II.
| Model | Screen Size | Price |
|---|---|---|
| Sony BRAVIA 7 II | 50 inches | $1,599.99 |
| Sony BRAVIA 7 II | 55 inches | $2,099.99 |
| Sony BRAVIA 7 II | 65 inches | $2,599.99 |
| Sony BRAVIA 7 II | 75 inches | $3,099.99 |
| Sony BRAVIA 7 II | 85 inches | $3,999.99 |
| Sony BRAVIA 7 II | 98 inches | $8,999.99 |
| Sony BRAVIA 9 II | 65 inches | $3,599.99 |
| Sony BRAVIA 9 II | 75 inches | $4,599.99 |
| Sony BRAVIA 9 II | 85 inches | $6,499.99 |
| Sony BRAVIA 9 II | 115 inches | $30,999.99 |
The price jump between the two series is easy to spot. The 65-inch BRAVIA 7 II is listed at $2,599.99, while the 65-inch BRAVIA 9 II comes in at $3,599.99. Move up to 85 inches, and the BRAVIA 7 II is listed at $3,999.99, compared with $6,499.99 for the BRAVIA 9 II.
The 115-inch BRAVIA 9 II is the outlier here. At $30,999.99, it is aimed at a much smaller group of buyers and serious custom-installation setups.
Sony is also including many of the features buyers expect from a modern BRAVIA TV. Both the BRAVIA 7 II and BRAVIA 9 II use Google TV, with support for streaming apps, voice control, and Google’s wider smart TV platform.
The TVs also support major home theater formats, including Dolby Vision, Dolby Atmos, DTS:X, and IMAX Enhanced. Sony is continuing to include its studio-focused picture modes as well, including calibrated modes for services like Netflix, Prime Video, and Sony Pictures Core.
A few other features to know:
That mix should make the BRAVIA 7 II and BRAVIA 9 II easier to use as full living-room TVs, not just display panels. They are built for streaming, gaming, movies, and general TV watching.
Sony’s new True RGB TVs arrive at an interesting time for the TV market. OLED and QD-OLED models continue to get attention for their black levels and pixel-level contrast. Mini LED LCD TVs, meanwhile, are still popular because they can get very bright and are often better suited to bright rooms.
True RGB backlighting is Sony’s attempt to make LCD TVs more competitive in color performance while keeping the brightness and screen-size flexibility that LCD can offer. The BRAVIA 7 II and BRAVIA 9 II are not replacing OLED in Sony’s lineup, but they do show where the company sees room for improvement in premium LCD TVs.
The BRAVIA 7 II looks like the more realistic option for many buyers because it brings the new backlight system to a wider range of sizes and lower prices. The BRAVIA 9 II, on the other hand, is the flagship choice for those who want Sony’s most advanced LCD TV hardware and are willing to pay for it.
For anyone shopping for a premium TV in 2026, these models add another layer to the OLED-versus-Mini LED conversation. The question is no longer just whether you want perfect black levels or high brightness. With True RGB, Sony is betting that better control over color and brightness together will become a bigger part of the buying decision.
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