When we first got a look at the Hisense L9Q Laser TV at CES 2025, it immediately stood out—not just for its specs, but for how it handled one of the biggest headaches with projectors: looking good in bright rooms. That’s why we gave it our Best of CES award earlier this year, recognizing its ability to deliver sharp, clear images in just about any lighting. Now that it’s officially here, let’s break down what it can do and why it’s getting so much attention.

Technically, the L9Q is an ultra-short-throw projector. But Hisense calls it a “Laser TV” because it’s more of an all-in-one setup—built-in streaming, speakers, even a TV tuner—so it can replace your living room television without extra gear. That makes it a lot more versatile than the average projector you’d only pull out for movie night.

The headline spec here is 5,000 ANSI lumens of brightness, nearly double the output of the previous model. That means you don’t have to watch in a pitch-black room to get a solid picture—you can still enjoy a game or a movie with daylight streaming in.

Its TriChroma triple-laser light engine delivers 110% of the BT.2020 color gamut, which should mean more vibrant, accurate colors. And with a 5000:1 contrast ratio, you’ll get deeper blacks and better detail in darker scenes.

Hisense pairs it with an Ambient Light Rejection (ALR) screen, available in sizes from 100 inches up to 150 inches (and it can technically project up to 200 inches). Whether you’ve got a modest wall or an entire home theater to fill, it’s flexible.

Thanks to its 0.18:1 throw ratio, the L9Q can produce a 100-inch image from just over a foot away from the wall. Push it back a bit—around two feet—and you’re looking at 200 inches of screen real estate.

Setup is easier than it sounds, with Auto Screen Alignment, motorized focus, and Manual Keystone Correction. These help you get the picture lined up quickly, though some folks will still want to fine-tune things for that perfect edge-to-edge sharpness.

The L9Q’s 6.2.2-channel built-in speakers (with Dolby Atmos and DTS Virtual:X) pump out 116 watts, which is a huge step up from what most projectors offer. For casual viewing, they’ll do the job. But if you already have a surround sound setup or a nice soundbar, you’ll probably still prefer using HDMI eARC to route audio to your existing system.

There’s also a special Opéra de Paris | Devialet edition with some premium audio touches, if you’re into that.

The L9Q runs Google TV, which means you’ve got thousands of apps, hundreds of live channels, Chromecast, and AirPlay 2 baked in. You can also use voice control through Google Assistant, Alexa, or Apple HomeKit.

Gamers will find HDMI 2.1 (ALLM) ports for smoother play on consoles, along with two HDMI 2.0 ports for other devices. It’s not aiming to be a high-refresh-rate gaming monitor, but it’s more than capable for big-screen gaming sessions.

Connectivity is rounded out with Wi-Fi 6E, Bluetooth, and ATSC 3.0 for over-the-air TV broadcasts.

Hisense clearly put some thought into the design. The L9Q’s rectangular shape, Black Walnut accents, brushed metal, and ambient lighting make it look more like high-end furniture than tech gear. It’s won both the 2024 Red Dot and 2025 iF Design Awards.

The Hisense L9Q aims to be more than just another projector—it’s designed to be a living room centerpiece. With high brightness, vivid color, smart features, and flexible sizing, it’s a genuine alternative to big-screen TVs, especially if you want that cinematic feel without dedicating a whole room to it.

Whether you call it a Laser TV or a projector, it’s one of the more intriguing home theater options of 2025—and one that could make your next movie night feel a whole lot bigger.

The L9Q is launching worldwide in Q3 2025, with U.S. availability already confirmed at ProjectorScreen for $5,997.97. It’s a premium price, but you’re getting a screen size and feature set that’s hard to match with a regular TV.