Sony didn’t wait for Black Friday — the deals are already live, and they’re some of the biggest TV discounts we’ve seen all year. From entry-level LED sets to flagship QD-OLED and 8K Mini-LED powerhouses, nearly every major Sony TV for 2025 just dropped in price, with savings reaching into the thousands. If you've been thinking about upgrading your home theater, this early sale is easily one of the best chances you’ll get.
Below, you’ll find a breakdown of all the top models, including the full price list for each size and a quick rundown of what makes each one worth considering.
Let’s dive in before the best deals (and biggest screens) are gone.
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The BRAVIA 5 is where Sony’s strong picture performance meets real-world affordability. Sitting comfortably in the mid-range tier, this model punches above its weight in terms of brightness and color accuracy thanks to its Mini-LED backlight.
If you’re a movie watcher or sports fan and want something that’ll look good in bright rooms as well as dark, the BRAVIA 5 delivers. And with this sale, even the giant 98-inch screen is more reasonable than ever—especially if you have a wall begging for a cinematic upgrade. Read our review.
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Stepping up from the BRAVIA 5, the BRAVIA 7 pushes into more enthusiast territory. You get even better zone dimming control, meaning fewer halo effects around bright objects on dark backgrounds, and a noticeable bump in peak brightness and color volume, great for HDR content.
It’s a good happy medium for shoppers torn between performance and price, especially with these discounts. Perfect if you want a premium experience without going all the way to QD-OLED or flagship pricing. Read our review.
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This is the Mini-LED to buy if you want near-OLED levels of control over lighting, but with the raw brightness that OLED can’t always offer. It’s a standout for daytime living rooms or media spaces where you want high contrast and stunning HDR performance. Movies, sports, gaming—it handles them all exceptionally well. The BRAVIA 9 embodies Sony’s best backlit display technology short of OLED, and it’s priced like a dream right now. Read our review.
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If you’ve been itching to move into OLED without jumping into flagship pricing, the BRAVIA 8 is your best bet. You’ll enjoy infinite contrast, perfect black levels, and outstanding color accuracy—all hallmarks of the OLED experience. It may not be the brightest OLED Sony offers, but it's still exceptionally cinematic, making it ideal for nighttime movie sessions or darker room setups. Gamers and movie lovers alike will love this one, especially at this price.
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If the BRAVIA 8 is a solid OLED all-rounder, the BRAVIA 8 II QD-OLED is where things get seriously exciting. Thanks to Quantum Dot tech layered over the OLED panel, it delivers richer colors and higher peak brightness than conventional OLEDs, making HDR content absolutely pop. This TV is widely considered the best TV of 2025 and is aimed squarely at tech-savvy buyers who want some of the best picture quality currently available. Read our review.
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Welcome to the top of the mountain. The BRAVIA XR A95L QD-OLED is still regarded as one of the best TVs money can buy in 2025. Stunning peak brightness, unmatched color volume, industry-leading motion handling, accurate out-of-the-box calibration, and full HDMI 2.1 support for gamers—it’s all here.
This model is equally at home displaying 4K HDR movies as it is being used for high-end PlayStation or PC gaming. And at these sale prices, you’re getting flagship performance for what mid-range models cost just a couple of years ago.
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For those who want Sony OLED quality without paying cutting-edge QD-OLED prices, the BRAVIA XR8B strikes a fantastic balance. It offers impressive black levels, vibrant color, and excellent gaming features like low input lag and VRR, all at prices you rarely see on OLED from Sony. If you’re putting this in a living room or bedroom and value picture quality above all else, it’s an especially compelling choice.
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If size matters, and you’ve got space for it, this 75-inch Mini-LED model packs a ton of punch. The XR X93CL offers great local dimming performance, solid color accuracy, and support for all modern HDR formats. At just under $1,600 for a 75-inch screen from Sony, this is one of the best mid-range big-screen Mini-LED deals we’ve seen this season.
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Consider the X90L the crowd-pleaser of Sony’s lineup. It’s an LED TV without the pricier backlight tech of Mini-LED or the black levels of OLED, but still delivers plenty of performance—great native contrast, solid HDR brightness, full HDMI 2.1 ports for gaming, and support for Dolby Vision. For anyone stepping up from a budget TV or older 4K set, it's a big improvement, especially if you're eyeing the 75- or 85-inch sizes for the game room or basement.
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Sony’s entry-level offering still packs the essentials: 4K support, Google TV software with all major apps, solid color handling, and surprisingly good built-in audio for this price range. Perfect for bedrooms, dorms, dens, or even as a backup screen. If you're upgrading from a much older TV and don’t need all the bells and whistles, the Sony Bravia 3 is a smart buy.
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This is Sony’s most affordable 2025 TV. The BRAVIA 2 II doesn’t offer the same picture horsepower as offerings higher up the lineup, but with the sale prices now dipping below $400, it’s a strong pick for tight budgets. You still get 4K resolution and a brand-name experience without worrying about complicated add-ons or image calibration. Great for casual watchers or secondary rooms.
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If you don’t have the space for a 55-inch TV but still want premium OLED tech, the A90K is one of the best compact TVs on the market. Designed for smaller living spaces, apartments, or as a killer gaming display, it brings Sony’s OLED picture quality to more manageable sizes, without sacrificing performance or design.
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Sony’s BRAVIA XR Z9K is the king of Sony’s LCD lineup—an 8K Mini-LED powerhouse built for people who want the brightest, boldest, most intense picture Sony makes. With massive peak brightness, excellent full-array local dimming, Sony’s top-tier XR processing, and an 8K panel that makes everything look razor sharp, the Z9K is designed for large rooms, bright spaces, and viewers who want a cinematic punch that OLED can’t match.
While native 8K content is still rare, the Z9K’s upscaling is some of the best in the industry, making this an impressive “future-proof” centerpiece for a high-end home theater.
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Finally, the A80L. This model sits below the flagship QD-OLEDs but offers classic Sony OLED performance at a more reachable price. The 83-inch size turns your living room into a theater—with gorgeous contrast, deep blacks, refined motion, and all the Smart TV features you’d want. It’s not cheap, but considering what you get for nearly $1,200 off, it’s one of the most cinematic options on this list. Read our review.
Sony kicking off Black Friday pricing ahead of schedule is a massive win for anyone shopping for a new TV — especially with discounts this steep across OLED, QD-OLED, Mini-LED, and LED models. If you see the size and series you want in stock, don’t wait; these are the lowest prices Sony has offered all year, and the most popular models never stay available for long.
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