Bang & Olufsen is back with a new set of wireless earbuds, and they’re not exactly aimed at the average buyer. The Beo Grace, launching on November 17, 2025, come in at $1,500 / £1,000 / €1,200—a price that’s six times what you’d pay for Apple’s AirPods Pro 3. These aren’t just earbuds meant for everyday listening. Instead, B&O is treating them as a mix of audio gear, jewelry, and long-term investment.
The Beo Grace don’t look like typical earbuds. Each one has a polished aluminum stem, a nod to the company’s old A8 wired headphones, now updated for the wireless age. The charging case uses a smooth, pearl-blasted aluminum finish, designed to feel as much like a fashion accessory as a tech product.
Bang & Olufsen says the earbuds take inspiration from fine jewelry, and you can see that in the clean lines and metallic shine. There’s even an optional leather pouch you can buy for $400, available in black, red, or grey, complete with a shoulder strap.
According to Bang & Olufsen’s CEO, Kristian Teär, “Beo Grace is more than a new product, it is a symbol of the century ahead. With Beo Grace, we are bringing our heritage of acoustic ingenuity into a form you can wear — a piece of design sculpture that ushers in a new era of wearable sound.”
On the practical side, B&O has updated the ear tips with an oval shape that’s supposed to help with comfort and a better seal. The earbuds are also IP57 rated, meaning they’ll resist both dust and water.
Inside each earbud is a 12mm titanium driver, paired with aluminum grilles, built on similar principles as B&O’s flagship Beoplay H100 headphones.
Noise cancellation has been upgraded too. The Adaptive Active Noise Cancellation (ANC) system is described as four times more effective than the company’s previous models. It uses a six-microphone setup and something B&O calls EarSense—a system that constantly monitors your surroundings and the shape of your ear to fine-tune both sound and ANC. The design is meant to avoid the “hiss” or ear pressure that some noise-cancelling buds can create.
There’s also built-in wind noise reduction, which should make phone calls clearer in busy or outdoor environments.
Like most premium earbuds today, the Beo Grace include spatial audio. They’re optimized for Dolby Atmos, but they can also take a regular stereo track and virtualize it, creating the sense that the sound is coming from speakers in front of you instead of directly from inside your ears.
Controls are split between hardware and gesture. The aluminum stems include force-sensing buttons that click when pressed, letting you play, pause, skip tracks, or switch between ANC and transparency modes.
There’s also a new feature called NearTap. Instead of tapping the earbuds themselves, you can tap the side of your head—right side to raise the volume, left side to lower it. It’s designed to solve the common problem of earbuds with overly sensitive or awkward touch controls.
Here’s where things get a little more complicated. On a single charge with ANC switched on, the earbuds offer about 4.5 hours of listening. With the case, that stretches to 17 hours total. That’s quite a bit less than many competitors—Apple’s latest AirPods Pro 3, for example, can get closer to eight hours on a charge.
But Bang & Olufsen isn’t putting all its weight on per-charge life. Instead, it’s focusing on battery lifespan. Working with a company called Breathe, it developed a battery management system that it claims can last for more than 2,000 charge cycles. For context, most earbuds are closer to 500. If true, this could mean Beo Grace will keep working long after other earbuds would’ve been retired due to battery wear.
A quick-charge option is also included: five minutes of charging gives up to 2.5 hours of playback.
Technical Specifications:
The Beo Grace will officially be available from November 17, 2025. The price is $1,500 / £1,000 / €1,200, and they’ll come with a three-year warranty. That optional leather pouch is an extra $400 / £250 / €300.
At this price, the Beo Grace clearly aren’t designed for the average listener who just wants to stream Spotify or take calls. Instead, they’re aimed at people who see earbuds as both luxury objects and long-term gear—something closer to a watch or a piece of jewelry than a disposable gadget.
For many buyers, the short listening time per charge will be a dealbreaker, no matter how advanced the noise cancellation or how premium the build. But for those who value materials, design, and long-lasting batteries, the Beo Grace mark Bang & Olufsen’s attempt to carve out a niche in the high-luxury earbud market.
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