Bose is rolling into summer 2025 with a trio of product refreshes that stick to a clear theme: make the familiar better. The company just announced the QuietComfort Ultra Earbuds (2nd Gen), the SoundLink Plus speaker, and a new SoundLink Micro Gen 2—three updates that focus on smart improvements over dramatic redesigns.

These aren’t wild reboots. Instead, Bose focused on details that matter: better noise filtering in noisy places, longer battery life, more rugged builds, and support for faster pairing. If you're already a fan of the brand, there's probably something here that fits right in.

Bose QuietComfort Ultra Earbuds (2nd Gen)

If you’ve seen the original QuietComfort Ultra Earbuds from 2023, the new version looks pretty familiar, and that’s intentional. Bose didn’t mess with the form factor, but they did roll out some smart changes where it counts.

The biggest improvement is how the earbuds handle noise. Bose’s signature CustomTune technology is still here to adjust the sound and noise cancellation to the shape of your ear, but now there’s an AI-powered algorithm helping smooth out sudden environmental changes. If you’re walking near traffic or sitting next to someone on a loud phone call, the earbuds are better at keeping your music or podcast front and center, without abrupt audio shifts.

Voice calls are also getting a boost. The second-gen Ultra uses eight microphones along with new AI-driven noise filtering to help cut out wind and background chatter while keeping your voice clear. It works whether you’re using one earbud or both, which is handy for multitaskers.

Battery life is still solid at six hours per charge, or four if you have Bose’s Immersive Audio (spatial mode) turned on. The case adds another 18 hours total, and for the first time, it supports wireless charging. You can still plug in with USB-C, but it’s nice to have the drop-and-go option. A quick 20-minute charge gives you around two hours of use.

Other upgrades include eartips with built-in wax guards (yep, that’s a thing now), customizable touch controls via the app, and support for multipoint pairing—so you can stay connected to your laptop and phone at the same time.

You’ll get the usual Bluetooth 5.3 features and audio codec support, including SBC, AAC, and aptX Adaptive. That last one is especially useful for Android users with Snapdragon Sound devices, offering better audio quality and lower latency. Fast Pair is included too, making setup a breeze.

The new QC Ultra Earbuds are available in Black and White Smoke, with a Deep Plum color coming later this summer. They’re priced at $299 and begin shipping June 26.

Bose SoundLink Plus

Next up is the SoundLink Plus—a speaker that’s just small enough to toss into a backpack but big enough to handle your outdoor playlist without sounding tinny.

It’s designed to fit between Bose’s smaller Flex and larger Max models, and inside you’ll find one tweeter, one subwoofer, and four passive radiators. The result is actual stereo separation and decent bass, not just a loud midrange.

It’s built to survive more than a few bumps. With an IP67 rating, the SoundLink Plus is waterproof, dustproof, and even floats if it ends up in the pool. The powder-coated steel grille and silicone-wrapped frame help it resist rust and rough handling, while a side-mounted rope loop makes it easy to hang or carry.

Battery life clocks in at up to 20 hours on a full charge, and if your phone’s dying at the beach, you can plug it into the speaker’s USB-C port to top up. That makes the SoundLink Plus a handy power bank too.

The speaker supports Bluetooth 5.4 and multipoint pairing, so you can easily switch between two devices. It also integrates with the Bose Music app, where you can fine-tune EQ, update firmware, or set up stereo or party modes with other Bose speakers like the Flex, Micro, or Max.

Available in Black, Blue Dusk, and a bright Citrus Yellow, the SoundLink Plus is priced at $269 and ships starting June 26. Citrus Yellow preorders open on June 18.

Bose SoundLink Micro (2nd Gen)

If the Plus is your beach speaker, the SoundLink Micro (2nd Gen) is the one you toss into a bag and forget—until you need it. This tiny speaker is only about four inches square but brings a surprisingly strong sound for its size.

Bose kept the same basic shape but added some smart updates. First, it now supports USB-C (finally), and battery life has doubled—from around 6 hours on the original to 12 hours on a full charge. The internal components include one dynamic driver and two passive radiators, giving the Micro enough low-end punch to make it more than just a speakerphone.

It’s also IP67 rated and comes with a new removable nylon strap. That makes it easy to clip onto a backpack, golf cart, or even your handlebars. Like the Plus, it integrates with the Bose Music app, supports stereo and party pairing, and can connect to Bose soundbars using SimpleSync.

The second-gen SoundLink Micro launches this summer in Black and Blue Dusk for $129. More colors are expected later in the season.

A More Connected Bose Ecosystem

All three of these products work with the Bose Music app, which continues to grow as the control center for the brand’s audio gear. From setting EQ presets to customizing shortcut buttons (hello, Spotify Tap), the app is now essential for getting the most out of your gear.

You also get firmware updates over the air—no cables or odd desktop software required. And SimpleSync support means your portable speaker can become a wireless extension of your home theater or smart speaker setup.

On the wireless side, Bluetooth 5.3 (earbuds) and 5.4 (speakers) deliver stronger connectivity, faster pairing, and support for multiple devices. Codec support keeps things compatible across Android and iOS, and for those chasing better audio, aptX Adaptive is a nice bonus.

All three products are available this summer from Bose.com, with staggered shipping dates depending on the color and region.