We Are Rewind is turning back the clock once again—this time with a little help from the King of Rock ’n’ Roll. Hot on the heels of its GB-001 Boombox launch earlier this year, the French brand is introducing the WE ARE REWIND x Elvis Presley Limited Edition Box Set, a cassette player bundle that nods to Elvis’s iconic style and timeless music.
At its core, this is a familiar product: the company’s popular WE-001 cassette player. But for this release, it’s been reimagined with an Elvis-inspired makeover and packaged alongside a newly remastered version of Elvis’ Christmas Album on cassette. Only 1,957 sets are being made—a reference to the year the album first came out.
If you’re into physical media, collecting music memorabilia, or just feeling a little nostalgic as the holidays approach, this might catch your attention.
The player itself takes its cues from Elvis’s 1968 Comeback Special—specifically the massive red “ELVIS” sign in lights that lit up the stage during his performance of “If I Can Dream.” That inspiration shows up in the design: a matte black finish with gold accents, giving the device a subtle yet recognizable nod to the King’s signature flair.
It comes packaged in a collector’s box, featuring archival imagery and a gold-foil silhouette of Elvis, making it something you might want to display just as much as you use.
And of course, the bundle includes a cassette reissue of Elvis’ Christmas Album, with classics like “Blue Christmas,” “Silent Night,” and “O Little Town of Bethlehem.” The album has been remastered for this release, and while the format is analog, the sound has been tuned with today’s listeners in mind.
Don’t let the tape deck fool you—this isn’t just a prop for your shelf. The Elvis edition is built on the same tech as the WE-001, meaning it’s got modern features baked into its retro shell. Here’s what you can expect:
It’s basically an old-school cassette player that fits neatly into today’s wireless world. Whether you’re dusting off an old tape collection or just curious what music sounded like before everything went digital, it’s a compact way to find out.
This isn’t We Are Rewind’s first foray into nostalgic audio gear, but it may be one of its most targeted. With only 1,957 units available globally, the Elvis edition is clearly positioned as a limited run for fans who want something a bit different—something tactile, seasonal, and steeped in music history.
Even if you’re not planning to use it every day, the combination of a collectible player, classic holiday album, and display-worthy packaging adds up to something more than just a playback device. It’s part nostalgia trip, part holiday decor, and part conversation starter.
Technical Specifications:
The WE ARE REWIND x Elvis Presley Limited Edition Box Set is available exclusively online at wearerewind.com. Pre-orders opened on October 15, 2025, and the set is priced at €179 in Europe or $199 in the U.S.
If you’re thinking about picking one up—whether for yourself or as a holiday gift—it’s worth knowing that once the 1,957 sets are gone, that’s it. No second pressings. No re-releases.
Whether you grew up with Elvis or just know the hits from movie soundtracks and holiday playlists, this release offers a physical way to revisit that music—one that plugs into both the past and the present.
Let’s face it: streaming’s easy, but rewinding a tape? That hits different.
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